Home Building Industry Celebrates Marketing Excellence at 2016 GAHBA Event
ATLANTA (November XX, 2016) –Gilbert & Sheppard Group, the creative marketing and business consulting firm co-owned by Betsy Sheppard and Kerrie Gilbert, won a total of eight OBIE Awards at the annual Awards Gala hosted by the Greater Atlanta Home Builders Association (GAHBA) on November 12. The OBIE Awards are the premier awards in Atlanta’s new home construction industry and recognize outstanding achievement in new home building, marketing, remodeling and personal achievement categories.
Four Gold and Four Silver OBIES for Gilbert & Sheppard Group
On behalf of their client Park Springs, Atlanta’s premier retirement community, Gilbert & Sheppard Group won two Gold and two Silver OBIEs:
Gold for Best Advertising Campaign with a budget over $10,000
Gold for Best Audio Spot, plus
Silver for Best Consumer Direct Mail Program, and
Silver for Best Social Media Application
In addition, Gilbert & Sheppard Group was recognized for their work with their clients Lennar Atlanta and Haven Design Works:
Gold – Best Logo – Corporate / Associate, Haven Design Works
Gold – Best Marketing Campaign / Promotion, Lennar Atlanta
Silver – Best Brochure – Corporate / Associate, Lennar Atlanta
Silver – Best Email Marketing Message, Lennar Atlanta
Kerrie Gilbert, creative director and co-owner of Gilbert & Sheppard Group, emphasized the company’s variety of clients throughout the Southeast. “We are honored to design strategic campaigns and messages for many different builders and developers – and then to have our efforts validated like this by the building industry is thrilling!”
“We have a great team of seasoned professionals, and we all genuinely care about our clients’ successes,” says Betsy Sheppard, president and co-owner of Gilbert & Sheppard Group.
Gilbert & Sheppard Group’s strengths include, but are not limited to:
- Business Consulting, with a focus on internal and external branding efforts
- Strategic Planning, including an in-depth review and preparation of a targeted marketing plan and budget
- Creative Development, copywriting graphic design and production
- Interactive e-marketing programs including website design and development
- Social media, blogging and public relations.
The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in the new home construction industry. The Sales and Marketing Council of the GAHBA presents the annual OBIE Awards every November.
About Gilbert & Sheppard Group:
Gilbert & Sheppard Group, LLC, the well-known marketing and business consulting firm that creates targeted campaigns for a variety of clients in the housing industry, was founded by Betsy Sheppard, a respected veteran in the marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, award-winning creative director and Summa Cum Laude graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals. Gilbert & Sheppard Group offers expertise in the areas of business consulting, strategic planning, creative development, interactive e-marketing programs, public relations and social media.